In 2013
Guangzhou Shangguanshi Cosmetics Co., Ltd. was established to start the research and development and market operation of multiple skin care brands
Guangzhou Pujiana Biotechnology Co., Ltd. is located in the core agglomeration area of the beauty makeup industry in Baiyun District, Guangzhou. It owns Guangzhou Pujili Biotechnology Co., Ltd. and Guangdong Pujiana Biotechnology Co., Ltd., making a total of three biotechnology entities including the parent company.
The founding team has been deeply involved in the beauty and cosmetics industry for a full 30 years, operating multiple proprietary skincare brands for an extended period in the early days. They have personally experienced various pain points in the cosmetics contract manufacturing industry, and have established their own factory in a reverse manner. They are one of the rare efficacy skincare ODM/OEM source factories in the industry, possessing both brand operation experience and large-scale production capabilities. The company's two major production bases have a total standardized production area of approximately 30,000 square meters, and have established a 2,000 square meter comprehensive research and development laboratory matrix. The company holds 8 invention patents for formulas and 2 utility model patents for automation equipment, and is also one of the three major domestic skincare groups' standard drafting units. The company focuses on three major efficacy tracks: anti-wrinkle and firming, certified whitening and spot fading, and sensitive skin repair. It can provide customers with a one-stop skincare OEM/ODM full-chain service, including formula research and development, sample making and trial production, contract manufacturing, and record filing and declaration.
The founding team boasts over 30 years of practical experience in the beauty and cosmetics industry. In 2013, Guangzhou Shangguan Cosmetics Co., Ltd. was established, marking the beginning of the research and development as well as market operation of multiple skincare brands. During the actual brand operation process, the team deeply understood the industry pain points encountered by brand owners when seeking contract manufacturing, such as unstable formulas, false efficacy claims, registration obstacles, and delayed contract fulfillment.
Based on a deep understanding of beauty and cosmetics products, brand marketing, and platform compliance, our team established our own production factory in 2016. Adhering to the business creed of "Pursue good intentions and actions, without worrying about the future; craft with precision, and treat others with sincerity", we refuse to engage in low-price competition. Instead, we focus on providing long-term, compliant skincare OEM services. We not only serve external private label customers but also continuously iterate and operate our own 20 skincare brands, including Pujiana and Shangguanshi.